How to Create Repricing Strategies (Amazon)

Creating a strategy is a short guided flow. You'll move through four steps, then assign the finished strategy to your listings:

Step 1 — Start a new strategy

Step 2 — Choose who you compete against

Under Competition, pick how Flashpricer targets the field. There are five ways to compete:

Then fine-tune the field with the ignore switches — turn on any competitors you don't want to price against:

Step 3 — Set your base price

The Repricing rules block opens with Base price — who do I compete with? — how your price positions itself against the competitor the strategy targets. Choose an action:

• ·match — price exactly at the competitor's price.
• ·add — sit above them by a fixed $ or %.
• ·subtract — undercut them by a fixed $ or %.

You can also override the action per competitor type. Each override is a switch with its own full option set — match, add, subtract, set to min, set to max, do not reprice:

• ·when competition is Amazon — hidden if you already turned on Ignore AMAZON as competitor, and on a Lowest FBM strategy.
• ·when competition is FBA — hidden when your competition target already names a fulfillment (Lowest FBA, Lowest FBM).
• ·when competition is specific seller ids — enter the seller ids to treat specially, plus the action to apply to them.

Step 4 — Exceptions: cover every scenario

The rest of the block is titled Exceptions, and the app states the rule that governs it: each rule takes over from your main strategy when its situation occurs, and only one of them applies to a given reprice. Options appear in lowercase in the app.

"No competition" means no eligible competitor — not an empty listing

The row is worded for the competition you actually target, because "no competition" fires as soon as no offer matching that target is left:

Whichever label you get, the app repeats the caveat underneath it: it also applies when competitors are on the listing but your competition settings exclude them all. Competitors may well be there — the rule only means Flashpricer had no eligible offer to price against.

• ·On a Lowest price strategy the options are set to min · set to max · do not reprice — with nobody on the listing there is nothing to match.
• ·On the four other targets you also get match · add · subtract, priced against Lowest price — the natural fallback when your specific target is empty but other offers remain. (If your when buybox is suppressed rule is itself already set to compete against Lowest price, only the three absolute options remain: there is no second fallback left.)

"Only seller" is a different rule from "no competition"

Both can live on the same strategy. On a Lowest price strategy the only-seller switch is hidden on purpose: there the competition is "any offer at all", so the no-competition row already carries the only-seller label and meaning.

Which rule wins

Only one rule prices a given reprice. When several situations are true at once, this is the order:

• ·When buybox is not obtained sits outside that chain: it only ever takes over from the base price rule, once a competitor holds the Buy Box, your last pushed price is confirmed live and the Buy Box hasn't moved.
• ·If out of stock or listing unpublished is set to an action that needs a competitor (add, subtract) and there is none, Flashpricer falls back to your no-competition rule.
• ·Every rule stays inside your min/max — see the next step.

Step 5 — Set your minimum & maximum prices

Your min and max are the guardrails every price stays within. Choose how they're calculated:

Flashpricer shows a live worked example as you set the numbers. Here's ROI with a $20 cost and 15% marketplace fees, min ROI 50% / max ROI 80%:

One more guardrail — turn on Do not reprice below Minimum Advertised Price (MAP) if provided to make sure a MAP-protected item is never priced below its MAP.

Step 6 — Review & create

Move to the review step and click Create Strategy. The strategy appears on your Strategies page, ready to assign to any listing.

Managing your strategies

Each strategy has an Actions menu (the three dots in the Actions column):

• ·Edit — change any setting.
• ·Duplicate — clone it as a starting point for a variant.
• ·Compare performance — see how it's performing.
• ·Assign as Default for Channel — make it the default new listings use (shown in the Default For Channels column).
• ·Delete — remove it.

Frequently asked

Related

• ·When I am the only seller on the listing — the rule in full, and why it outranks every Buy Box branch.
• ·Continually decrease until the Buy Box is obtained — the when buybox is not obtained option, step and interval.
• ·Continually decrease until the Buy Box is unsuppressed — the same descent for a suppressed Buy Box.
• ·Continually decrease until the listing is published — the when listing is unpublished option.
• ·Yo-Yo Price Lift (Spiral-Up) — the price-lift block further down the same step.
• ·How to create a Walmart repricing strategy — the Walmart equivalent of this guide.