How to Create Repricing Strategies (Amazon)

Creating a strategy is a short guided flow. You'll move through four steps, then assign the finished strategy to your listings:

Step 1 — Start a new strategy

Step 2 — Choose who you compete against

Under Competition, pick how Flashpricer targets the field. There are five ways to compete:

Then fine-tune the field with the ignore switches — turn on any competitors you don't want to price against:

Step 3 — Set your main repricing rule

This is how your price reacts to whoever you're competing against. Choose an action:

• ·match — price exactly at the competitor's price.
• ·add — sit above them by a fixed $ or %.
• ·subtract — undercut them by a fixed $ or %.

You can override the action per competitor type — when competition is Amazon, when competition is FBA, and when competition is specific seller ids — each with the full set: match, add, subtract, set to min, set to max, do not reprice.

Step 4 — Cover every scenario

Below the main rule, define what happens in each situation. Options appear in lowercase in the app.

When there is no competition — nobody else is on the listing:

• ·set to min · set to max · do not reprice — hold at your min, your max, or leave the price untouched. (Some competition setups also let you match/add/subtract and pick who to compete against.)

When buybox is suppressed (only shown when you compete for the Buybox) — Amazon isn't awarding a Buy Box:

• ·match · add · subtract · set to min · set to max · go to competitive price · continually decrease until unsuppressed · do not reprice. With match/add/subtract you also pick who to Compete against: Lowest price, Lowest FBA, or Lowest FBM. (The last two modes are available on higher plans.)

When you've acquired the buy box — you're already winning it:

• ·do not reprice — hold your current price.
• ·Don't lower my price — stops downward changes but still lets your price rise toward the next more-expensive competitor. (E.g. you hold the Buy Box at $20 with the next competitor at $25 and a "subtract $0.50" rule → your price rises to $24.50.)
• ·algorithmically optimize price — gradually nudges your price up to the highest point that still keeps the Buy Box. (Included in the Growth plan and higher.)

When your item is out of stock:

• ·match · add · subtract · set to min · set to max · do not reprice. If the item is out of stock and has no competition, Flashpricer falls back to your no-competition behavior.

Step 5 — Set your minimum & maximum prices

Your min and max are the guardrails every price stays within. Choose how they're calculated:

Flashpricer shows a live worked example as you set the numbers. Here's ROI with a $20 cost and 15% marketplace fees, min ROI 50% / max ROI 80%:

One more guardrail — turn on Do not reprice below Minimum Advertised Price (MAP) if provided to make sure a MAP-protected item is never priced below its MAP.

Step 6 — Review & create

Move to the review step and click Create Strategy. The strategy appears on your Strategies page, ready to assign to any listing.

Managing your strategies

Each strategy has an Actions menu (the three dots in the Actions column):

• ·Edit — change any setting.
• ·Duplicate — clone it as a starting point for a variant.
• ·Compare performance — see how it's performing.
• ·Assign as Default for Channel — make it the default new listings use (shown in the Default For Channels column).
• ·Delete — remove it.

Frequently asked