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Continually Decrease Until the Listing Is Published

When a marketplace stops distributing your offer, the "When listing is unpublished" rule can step your price down at a set interval until the listing goes live again — never below your minimum.

Published 8/10/2026Updated 8/10/2026
Strategies · Listing status
Continually decrease until the listing is published

Sometimes a marketplace stops distributing your offer altogether — the listing is there, but nobody can buy it from you. Flashpricer's When listing is unpublished rule decides what your price does in the meantime, including an option that steps the price down at a fixed interval until the listing goes live again.

Any competition typeOff by defaultNever below your minimum

An unpublished listing earns nothing, and your regular repricing rules aren't designed for it — there's no Buy Box to chase and often no competitor data to react to. The When listing is unpublished rule fills that gap, and its continually decrease until published option actively works the price down until the marketplace starts distributing your offer again.

Where to find it

Open a strategy

Go to Strategies and edit (or create) a strategy. Unlike the Buy Box rules, this one is available whatever your Competition setting is.

Turn on "When listing is unpublished"

The toggle is off by default — nothing happens until you switch it on. Existing strategies keep behaving exactly as before until you enable it.

Pick a behavior

Choose continually decrease until published from the dropdown, then set how much to subtract and how often.

Strategy settings · When listing is unpublished

When listing is unpublished

do not reprice
set to min
set to max
subtract
add
continually decrease until published
OptionWhat it does
do not repriceHolds your price exactly where it is until the listing is published again.
set to minDrops straight to your strategy's minimum price in one move.
set to maxRaises to your strategy's maximum price.
subtractSits below the reference price by a fixed $ or %.
addSits above the reference price by a fixed $ or %.
continually decrease until published Higher planSteps your price down at a set interval until the listing is distributed again — never below your minimum.
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Higher-plan option. continually decrease until published is only available on the Turbo Plan and above. On other plans it shows a small upgrade badge, and selecting it prompts you to upgrade — or pick another option — before the strategy can be saved.

The two settings

Strategy settings · Continually decrease
When listing is unpublished:continually decrease until published
Subtract
%$0.05
Interval
every60 minuntil the listing is published again (never below min)
SettingWhat it does
SubtractHow much comes off the price at each step, as a fixed $ amount or a % of the current price. Defaults to $0.05.
IntervalHow long Flashpricer waits between two drops. Pick 20, 30, 60, 90, 180, 360 or 720 minutes. Defaults to 60.

How a descent plays out

With a $0.05 step every 60 minutes, starting at $18.99 with a minimum of $18.84:

09:00$18.99Listing unpublished — first drop applied
10:00$18.94Still unpublished — one step down
11:00$18.89Still unpublished — one step down
12:00$18.84Minimum reached — the descent stops here

If the listing is published again at any point, the rule stops applying on the next evaluation and your normal repricing rules take back over.

Where it sits among your other rules

When several situations apply at once, Flashpricer follows a fixed order. The unpublished rule outranks the Buy Box rules, because working the price of an offer nobody can see makes less sense than the other way round — but out of stock still comes first.

Out of stockListing unpublishedBuy box suppressedNo competition
!

Out of stock wins. If the item has no stock, its own out-of-stock rule applies instead — there's no point lowering a price you can't fulfil. The unpublished rule resumes as soon as stock is back.

What keeps it under control

  • ·Your minimum price is a hard floor. Once the price reaches your minimum, the descent stops. If your strategy also has do not reprice below MAP price enabled and the item carries a MAP price, the higher of the two is the floor.
  • ·One drop per interval, no catching up. If several intervals pass without an evaluation, Flashpricer applies a single step and restarts the clock rather than chaining missed drops together.
  • ·The clock is anchored on the last real drop, so other events waking the item up in between neither shorten nor extend the wait.
  • ·It runs on its own. An unpublished listing generates almost no marketplace events, so Flashpricer checks every few minutes for items whose interval has elapsed and wakes them up — the descent keeps its rhythm on a completely quiet listing.
  • ·add and subtract need a competitor. If you pick one of those two and there's no competitor offer to anchor to, Flashpricer falls back to your when there is no competition rule. continually decrease until published has no such dependency — it works from your own price.

Price isn't always the cause. A listing can be unpublished for reasons a lower price will never fix — a suspended ASIN, a compliance issue, missing content. Pair this rule with a look at your marketplace's listing-health report, and keep the step small so you don't hand away margin chasing a problem that lives elsewhere.

Frequently asked

Does this rule apply to my existing strategies?
Not unless you turn it on. The When listing is unpublished toggle is off by default, and strategies saved before the rule existed behave exactly as they always have.
Do I need a Buybox strategy for this?
No. Unlike the Buy Box rules, this one is available for any competition type. It is not offered on Amazon Business competition-based strategies.
Can it push my price below my minimum?
No. The minimum is applied to every computed price, so the descent stops as soon as it reaches it.
What if the Buy Box is also suppressed while the listing is unpublished?
The unpublished rule takes precedence — it sits above the buy-box-suppressed rule in the order. Once the listing is published again, the Buy Box rules resume their normal role.
How do I check whether it's running on an item?
Open the item and look at its repricing history. Evaluations driven by this rule are labelled "Gradually lower until the listing is published", and each entry shows the step that was applied — or why the price was held.
Don't let an unpublished listing sit still

Turn on the rule while building your strategy on Strategies. Questions? Email success@flashpricer.com.

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