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Dashboard PL graphs and Understanding Topline Numbers on the Products Page
Understand the Products page topline KPIs — Revenue, Profit, Profit Margin, ROI, Units Sold (last 30 days) and Inventory Value — how they're calculated, how filters re-slice them, and why keeping costs current makes them accurate.
The KPI tiles at the top of the Products page give you a live read on your last 30 days — revenue, profit, margin, ROI, units sold and inventory value — and they re-slice instantly as you filter. Here's what each number means and how to keep them accurate.
The topline numbers
At the top of the Products page, under Sales — past 30 days, you'll see:
- ·Revenue — total sales revenue over the last 30 days.
- ·Profit — total profit from those sales. (price − taxes − cost − marketplace fees.)
- ·Profit Margin — profit ÷ revenue, as a percentage.
- ·ROI — profit ÷ cost of goods sold, as a percentage.
- ·Units Sold — total units sold in the window.
- ·Inventory Val. — a point-in-time total: your cost × units available, summed across all items (not a 30-day figure).
Filters change everything
The topline is filter-aware: apply any filter, sales channel or strategy, and every KPI recomputes for just that subset. Want your FBA-on-Amazon numbers, or only Walmart? Filter, and revenue, profit, units, margin, ROI and inventory value all update instantly — a fast way to slice performance by channel, fulfillment type or product.
What goes into profit
Profit subtracts, from each sale: the referral fee, the fulfillment fee (FBA / WFS), your cost of goods, and FBM shipping where it applies.
Storage fees and advertising are not included. Long- and short-term storage fees and ad spend aren't part of these profit numbers on either Amazon or Walmart.
Costs drive accuracy
Your cost of goods is what makes profit, margin, ROI and inventory value meaningful. When some SKUs are missing a cost, the affected tiles show a warning:
A warning icon on the Profit and Inventory Val. tiles means "Some items are missing cost data — figure may be incomplete."
An important detail: Profit, Profit Margin and ROI only count sales that had a cost at the time of sale, while Revenue and Units Sold count every sale. So if some sales are missing costs, your profit will look lower than it should relative to revenue — fixing the costs is what makes them line up.
- ·Find them fast — apply the Missing cost filter to see exactly which SKUs need a cost.
- ·Add costs at scale — enter them inline, bulk-upload a CSV (see the Listings page), or sync them from an integration.
- ·New costs backfill history — when you add a cost to a SKU that had no cost recorded on past orders, Flashpricer fills it in, so those sales start counting toward profit.
Good to know
- ·Rolling 30-day window, Pacific time. The window covers the last 30 days in Pacific Time, so day-to-day comparisons stay consistent.
- ·Walmart CAP can shift profit. Sales under Walmart's Commission Adjustment Program change the commission on the sale, which flows into these profit numbers.
- ·Reports arrive on a delay. Walmart sends order reports at irregular intervals and Amazon roughly every 3–4 hours, so there can be a short lag between a sale (or a new cost) and the dashboard updating.
Frequently asked
Why is my profit lower than expected?
Do the numbers change when I filter?
How is Inventory Value calculated?
Why did my dashboard not update right away?
Fill in your costs and use filters to read your P&L on the Products page. Questions? Email success@flashpricer.com.