Connecting Amazon to Flashpricer.com

Connect your Amazon marketplace to Flashpricer via Seller Central — no API keys. Name your store, pick your marketplace, authorize, then turn on repricing.

Published 6/8/2026Updated 7/13/2026

Sales channels · Amazon

Connect Amazon to Flashpricer

Link your Amazon marketplace to Flashpricer with a secure authorization through Seller Central — no keys to copy. Name your store, pick your marketplace, authorize, and you're ready to turn on repricing.

Open your sales channels

Connecting Amazon takes about a minute. You'll authorize Flashpricer directly in Amazon Seller Central — there are no API keys to generate or paste.

Connect your Amazon store

Open your sales channels

Click the settings gear and go to Sales channels (or open app.flashpricer.com/settings/channels). Click Connect Channel in the top-right and choose Amazon.

Set up the channel

In the Connect Amazon account window, enter a Name, pick your Marketplace (defaults to United States), and confirm the Costs Currency. Then click Connect Amazon Account.

Finish in Seller Central

You're taken to Amazon Seller Central to authorize the integration. Follow the prompts to approve it, and you're brought back to Flashpricer — connected.

app.flashpricer.com/settings/channels

then finish in Amazon Seller Central

About the Costs Currency. Your selling prices always stay in the marketplace currency — the Costs Currency only changes how you enter costs and read profits inside Flashpricer. For a US store it's locked to USD, so there's no conversion.

First channel? If this is your first sales channel and you don't have a repricing strategy yet, Flashpricer offers to help you create one right after connecting. You can also do it later.

Turn on repricing

Once your channel is connected and its items have synced, scroll to the Repricing section at the bottom of the Sales channels page. Flip the Enable repricing for channel Amazon toggle on to let Flashpricer push prices to Amazon.

The toggle is the master switch. Repricing only goes live for a channel when its Enable repricing toggle is on. With it off, Flashpricer tracks competition but never changes your Amazon prices.

Before you enable repricing

For repricing to actually update a price once the channel toggle is on, each item also needs the essentials:

Costs — integrated from a connected source or added manually. See the integrations page to sync costs automatically.
A minimum price — so repricing never drops below your floor.
An assigned strategy — the ruleset that decides how each item is priced.

Frequently asked

Which Amazon marketplace can I connect?

Pick your marketplace from the Marketplace dropdown when connecting — it defaults to United States. Other North American marketplaces are available too (some may be labeled beta).

Do I need a strategy before I connect?

No — connect the channel first. A strategy (and a minimum price) is only needed on your items before repricing can actually go live. If it's your first channel, Flashpricer offers to help you create a strategy right after connecting.

I enabled repricing but nothing changes

Check three things on the items: the channel's Enable repricing toggle is on, each item has a minimum price and an assigned strategy, and its cost is set. Repricing only pushes when all of these are in place.

How do I disconnect an Amazon channel?

In your sales-channels list, use the channel's Actions menu and choose Disconnect Channel.

That's it — Amazon is connected

Manage it any time from Settings → Sales channels. Questions? Reach us at success@flashpricer.com.

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